![]() ![]() In 2001 he sold his Latino-focused cable TV system, Buena-vision Cable TV, planning to reinvest the funds into his first theater. And so, following the Selena tour, Esparza began envisioning a movie theater chain to restore that tradition. Within the Latino community in Boyle Heights, he remembers, going to movies together was a family ritual. The Boyle Heights native recalled that during his childhood, he could walk to three movie theaters that showed Spanish-language cinema. By the time he took a similar tour in 1997 to promote Selena, he says that even second-run houses in communities he visited had begun to close up. While visiting 20 cities with major Latino populations, he says he found that “there were no first-run movie theater facilities” for those communities. The idea for Maya Cinemas began in 1987, when Esparza was a cable TV executive and film producer who was touring the country to promote the Robert Redford movie The Milagro Beanfield War. “And in the long run, this is going to be the most important - if it isn’t already - audience for exhibition in the United States.” Maya Cinemas, by providing a platform for traditional Hollywood films as well as for Latino creators, aims to show the industry who it’s been underestimating. “Hollywood has not taken advantage of the income potential of producing films that speak to the national Latino population,” Esparza explains. Though the chain is small now - Maya has six locations - its CEO, Selena producer Moctesuma Esparza, has big plans: He wants to expand to “30 locations” and “become one of the top 10 exhibitors,” competing with chains like AMC and Regal on a national scale.Ĭonstance Wu Says She Faced Sexual Harassment, Intimidation on 'Fresh Off the Boat' Set: "I Kept My Mouth Shut for a Really Long Time" ![]() North Las Vegas is the chain’s first location outside of California, but the company says it won’t be the last. Latino-made films, Latin American blockbusters and/or other international films. Opening in locations with a high concentration of Latinos that the company believes are “underserved” by other theater companies, Maya’s theaters offer Hollywood first-run movies alongside a limited number of Spanish-language movies, U.S. It was a fittingly cross-cultural opening for Maya Cinemas, a theater chain that endeavors to demonstrate the power of the Latino demographic at the box office. Members of the Xochipilli Danza Azteca Las Vegas dance troupe, dressed in vibrant costumes and headdresses, mingled in the crowd before their own performance, and at one point, the Las Vegas Paiute Tribe blessed the location. During the ribbon-cutting ceremony, a large mariachi band played in white suits while cameras from local news stations rolled. There are a few strong personalities, - more.When Maya Cinemas opened its North Las Vegas location in January, the movie theater put on a show before locals even filtered through its doors to see Escape Room. The theater isn't exactly bustling at 10am on a Wednesday, so depending on the job, you may have to simply stand there and wait for customers (no phones, no music, sometimes a book is allowed) or you have to make up tasks to look busy (wipe down the already clean counters, sweep the already clean floor.) There will be times when you have to stand around doing nothing for several hours. I once had to scoop used sunflower seed shells from a cup holder and I promise you it was unpleasant. Be prepared to clean up soda, candy, popcorn, and even weird snacks they sneak in. #BAKERSFIELD MAYA CINEMA MOVIE TIMES FULL#This also means that you most likely will not get a full time schedule, as they are trying to spread hours amongst too many people.Ĭustomers are gross. There are an abundance of employees there, so there is almost always someone available to cover your shift last minute. Management is not careful about scheduling you a closing shift and opening shift back to back with a mere 8 hour turnaround time, but they are usually willing to change it for you if you bring it to their attention. ![]() There will be days when you come in at 8am, and nights where you will work until 1am. The hours are quite hectic, especially if you have an open availability. The customers are usually rude, demanding, and unwilling to cooperate with general company policies or daily hindrances outside of your control (food delays, shortages, sold out seats, malfunctioning credit card readers.) Overall, the environment is welcoming, but the pay is definitely not worth the work. ![]()
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